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The aim of Business Intelligence (BI) is to collect and gather data efficiently in order to facilitate reporting, querying and decision-making. Vendors sell Business Intelligence software to companies as a product that generates great Return On Investment (ROI) and requires no customization. Companies across industry sectors often believe this and continue to invest in Business Intelligence to gain efficiency and reduce costs.

The reality is that technology companies like the ones who develop Business Intelligence products do not always realize that it is crucial to involve users during this process. In consequence companies are left with a product that has amazing potential but often fails to meet expectations and is rejected by system users including upper management, analysts, business executives and Line-of-Business managers. 

User Experience Design (UXD) offers a set of tools that enhance user adoption by involving them throughout the entire implementation. This paper proposes a project framework for Business Intelligence that allows the mapping of implementation issues with UXD solutions. 

A better understanding of these topics is of high importance for Business Intelligence teams (sales, product, implementation, development, training), project managers, business executives and consultants who wish to lead better projects, create better experiences and ultimately increase profits.

 – by Thierry Sequeira (2011)



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